Lets consider a few stats:

You have 8 seconds or less to capture a prospect’s attention.

Most prospects view at least 3-5 pieces of content before they even consider speaking to a sales rep

It takes at least 45-60 days of sustained communication for your prospects to trust you.

2/3 of businesses hire outside help to write their content

What does this mean for you?

First, long-term content creation is the only surefire way to build a loyal following of customers.

Second, you have to produce a TON of content that your prospects will see before they even consider buying. And even if you do write a lot of content, it doesn’t matter unless it’s really, really good.

Because you only have 8 seconds to capture a prospect’s attention, they’ll simply keep scrolling if your copy isn’t electrifying right away.

And if they keep scrolling, your conversion rates plummet.

And, of course, low conversion rates=big losses.

It’s a bad spiral.

The best copywriters earn you massive ROI and free up tons of time for you to focus on other parts of your business that you’re more passionate about & better at.

I never understood why being called a weasel was an insult. They’re adorable creatures. But point taken.

First, as Tony Robbins says, “repetition is the mother of skill.” And I bring a 100+ page Google Doc of previous copywriting experience to the table.

Second, I’m a student of the game. I know that we never stop learning in business or life.

That’s why I spend the first 60 minutes of each day learning and practicing new copywriting techniques before doing anything else.

It’s fun, I promise.

I never stop researching & improving, which means your content continues to improve with each project.

Lastly, most marketers don’t focus nearly enough on ROI. They just create visually appealing content without really thinking about what the prospects want.

Copywriting is more persuasion than writing.

This could vary from project to project, but a sample workflow for copywriting services is as follows:

Step 1: Book your 20-minute discovery call so we can discuss your marketing goals and see if we’d be a good fit. I’ll send over a proposal after the call outlining our recommendations.

Step 2: If we move forward, then we’ll begin our first project together. You’ll sign the contract and pay 50% of your invoice.

Step 3: I’ll start writing and provide all content within the agreed upon timeframe.

Step 4: Once you receive the draft in a Google Doc, you’ll pay the remaining 50% of your invoice. You’ll also receive up to 2 rounds of edits (all completed within 48 hours) if you’d like me to make any changes

Step 5: Voila! Our first project is complete, and from there we can discuss if we’d like to continue working together.

The truth is there’s a chance we might not be a good fit for each other. If we hop on the discovery call and find that our values/goals don’t align, no worries and no hard feelings. We’ll part as friends:)

We might not make a good team if:

You micromanage and won’t allow me some creative space.

You’re not generally good at meeting deadlines.

OR (most importantly) you don’t laugh at your business partners’ bad jokes (although I’ve been working on some GREAT new ones so this might not be an issue…)

Otherwise, I’m sure we’ll be great teammates. We both want to make the world a happier, healthier, and more loving place. Upward and onward!